5 Commonly Used Website Analysis Tools(2) | Web Scraping Tool | ScrapeStorm

1. Optimizely

Testing a website is essential for a good user experience, but without the help of professional software, running experiments may become slow and error-prone. Optimizely was created to solve this problem. This tool can help you easily run A/B tests on your website, so you can optimize based on data instead of guessing.

2. SEMrush

SEMrush is an integrated marketing and analysis tool. Although it has standard SEO and PPC (Pay Per Click, pay per click advertising) tracking functions, but its prominent function is keyword research and competitive analysis. SEMrush can show which keywords bring traffic to your competitors, which can help you understand your keyword strategy. No matter what your competitors are doing, the tool can also help you find your own new keywords.

3. Matomo

Matomo is a popular open source alternative to Google Analytics. Unlike Google Analytics, Matom is hosted on your own server, and you can have all your data. Matomo is also highly customizable. If you need more features, it also provides 70 plugins for you to choose from. For companies that pay attention to privacy, Matomo is a good analysis tool.

4. Mixpanel

Mixpanel is an analysis platform similar to Google Analytics. Event tracking is one of the main functions of this tool. Because Mixpanel’s interface is relatively intuitive, users can specify events to be tracked without manually writing these events. No matter which plan the user uses, Mixpanel will provide quality customer service.

5. Heap

Heap has two main advantages-simple to use and very comprehensive. This tool captures all events that occur on the website, including every click, form submission, page view, and search behavior. If you want to take a closer look at how visitors use your website, Heap may be one of the best tools.